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HandHeld Entertainment Adds a Little Spice to Its ZTV Digital Download Store

SAN FRANCISCO and NEW YORK CITY – March 21, 2006 – HandHeld Entertainment™ (OTC BB: HNDH), today announced that it has reached an agreement to license the Latin music video library of Sunflower Entertainment for digital distribution and download through ZTV™, HandHeld Entertainment’s digital download store at for play on its ZVUE™ portable media players.

Sunflower Entertainment, one of the world’s largest sources of independent Latin music videos, contains a broad range of Latin music including Reggaeton, Urban Latin, Salsa Bachata, Latin Alternative, Latin Jazz, Regional Mexican, Rock en Espanol, Son Cubano, Cumbia and Vallenato. The catalog features popular artists from the legendary Discos Fuentes catalog such as Joe Arroyo,  Sonora Carruseles, La Sonora Dinamita, and Fruko y Sus Tesos, as well as rising stars such as producer/recording artists Bimbo, Hancel, Propheta and Judiny, salsa singer Aris Martinez, and the band Pablo Bachata.

“The addition of Sunflower Entertainment’s Latin music videos to our ZTV download store gives ZVUE users even more choice in the mobile entertainment they want to enjoy,” said Jeff Oscodar, president and chief executive officer of HandHeld Entertainment. “The influence and popularity of Latin music is undeniable, and what better place to watch Latin music videos than on a ZVUE?”

The Sunflower Entertainment agreement comes on the heels of recent HandHeld Entertainment announcements, including acquiring 1,500 full-length films and television shows from Worldvision Cinema, comedic movies from Fun Little Movies, extreme sports videos from TotalVid, independent films from and classic TV programs and cartoons from LikeTelevision.

“HandHeld Entertainment is a great partner for Sunflower Entertainment, ” said Juan Carlos Barguil, of Sunflower Entertainment. “Latin music is taking America by storm and we’re happy to make our library of Latin music videos available to a growing ZVUE community.”

Other Sunflower Entertainment artists that will be available from the ZTV download store include: Chiqui Rodriguez, Joselito, Orun Recording artists Congregacion de Habana and Maria Victoria y Su Latin Son, from the Mambo City Label, Lusito Rosario, JoL, Lauriant Rash, Eddy Eddy, and Nite and Day and Urban Latin and Reggaeton artists M.A.F.U. Crew, and L.C.D.

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